In 2011 related with other activation campaign PT Multi Bintang Indonesia, join in special event at Pekan Raya Jakarta (PRJ), its Bintang Zero with an activation with Tropical concept, we supported themwith our promotion team, music entertainment, free photo print, free tattoo and creative concept. We also provide with post-event report. Other specific subject we provide to support the best report and activation preview. In this activation we success to broken sales record with 150 % selling out.